The cold brew for the coffee curious looking for a little soul in their coffee.

Today’s generation of coffee buyers doesn’t look, think or act much like the folks buying ground coffee with chicory in a can.  Our cold brew launch had to connect with a new audience in a new way.  In doing so, we not only helped launch one of the company’s most successful new products in memory, but we also helped reinvigorate the entire coffee line.

Which is why we were awarded the entire coffee business shortly after we launched the cold brew.

Identity development, Packaging.
Collaboration: agencypure.com